Interesting article here on the announced Database.com platform from Salesforce.com. The author’s conclusion:
Making databases more accessible to programmers who already know how to use databases is nice and all, but how about making databases more accessible to business users? Why not let non-programmers build web apps without writing code? To do this, Database.com would have to include things that Salesforce.com discloses explicitly are not part of the platform: page layout tools, reports, dashboards, and so on. These can be built with Force.com, but using Force.com requires programming knowledge.
It seems to me the more innovative cloud DB players are the companies providing a cloud database with a complete, integrated app development platform that requires no coding, only point-and-click configuration. These platforms, like TrackVia (the author’s company) or Intuit’s QuickBase, are doing more to change how cloud apps get built than the better-known DaaS vendors are.
In summary, Database.com promises a few interesting features, but it’s hard to see why it’s a better platform than existing offerings. It’s certainly not going to put Oracle out of business. The best part may be the domain name.