November 24, 2017

The Elevator Pitch

In today’s world, almost anyone involved in business needs to have an “elevator pitch”—to be able to clearly and concisely describe what they do and the value they provide. This is particularly true for persons with “outward” facing roles, but even those with internal roles should be able to effectively articulate what they do—if for no other reason than to be able to answer questions from friends and family!

I recently came across a great article on how to craft an effective elevator pitch. It’s published by George Devitt of the Polaris Group, and you can find it here:

http://www.polarisadvisorygroup.com/documents/The_Elevator_Pitch.pdf

I found it very valuable—I immediately sat down and rewrote my own “pitch” using some of the guidance in the article. I hope you find it valuable too!